Real Estate
Real Estate Developer
Expensive leads, mostly unqualified, and content that looked like every other builder.
-38%*cost per qualified site-visit lead
Challenge
- Expensive leads, mostly unqualified, and content that looked like every other builder.
Strategy
- Show the neighbourhood, not just the elevation — buyers choose a life, then a flat.
- Qualify in the content: budget band and possession timeline stated up front.
- Walkthroughs shot as one continuous vertical take, no music-video edits.
Execution
- Monthly walkthrough day covering three inventory types.
- A recurring 'ask the sales head' format for objections.
- Lead form replaced with a WhatsApp flow and a scripted first reply.
Result
- 38%* lower cost per qualified site-visit lead.
- Sales team reported noticeably better-informed walk-ins.*
Proof slot
Drop the client-approved reel or post embed here once supplied. * Replace with verified ad-account and sales data before publishing externally.
Reel / post embed