F&B / QSR / Cafés
Café & QSR Group
Great footfall on weekends, dead on weekdays, and no content pipeline.
41%*lift in weekday footfall over eight weeks
Challenge
- Great footfall on weekends, dead on weekdays, and no content pipeline.
Strategy
- Sell the occasion, not the menu: work-from-café mornings and after-college evenings.
- Treat the outlet as a set — the same three camera angles every week keeps production cheap.
- Local creators over paid reach for the first eight weeks.
Execution
- Two shoot slots a week, 30 minutes each, shot on a phone by trained staff.
- A weekday-only offer built specifically for the content, not bolted on after.
- Geo-targeted amplification of the top-performing organic reel only.
Result
- 41%* lift in weekday footfall over eight weeks.
- Cost per reached local account far below the group's earlier paid-only approach.*
Proof slot
Drop the client-approved reel or post embed here once supplied. * Replace with verified POS and ad-account data before publishing externally.
Reel / post embed