Services

Complete Social Media Services — From Strategy to Sales.

Most brands don't have a content problem. They have a system problem.

Our services aren't individual tactics — they're a coordinated system where every piece feeds the next, from strategy to content to paid reach to conversion.

Explore our real client results and campaign strategies to see that system in action. New here? Start with our complete guide to social media marketing in India, or see how quotes are built.

  1. 01

    Social Media Strategy & Audit

    A strategy audit is where we study your brand, your competitors and your actual audience before touching a single post — so every piece of content has a reason to exist.

    Most brands skip this step and start posting whatever looks good that week. The result is content with no direction: likes from people who will never buy, and silence from the ones who would. Strategy is what turns posting into a plan.

    Expected outcome: A documented content roadmap and posting system within the first 2 weeks.

    Learn more about this service →

    What's included

    • Competitor & audience research
    • Content pillar mapping
    • Platform prioritisation (not spreading thin across all 5)
    • Posting calendar & cadence
    • Brand voice guidelines
    • Monthly strategy review
  2. 02

    Content Creation & Design

    Feed posts, carousels and creative work designed to look unmistakably like your brand — and to make people stop mid-scroll.

    People judge a business by its feed in seconds. Inconsistent or generic design quietly tells them your brand is an afterthought. Consistent, well-crafted visuals build recognition before a single caption gets read.

    Expected outcome: A feed that looks premium, stays on-brand, and is planned a month ahead.

    What's included

    • Feed post design
    • Carousel / creative concepts
    • Brand kit application
    • Caption writing
    • Hashtag & keyword research
    • Monthly content calendar delivery
  3. 03

    Reel & Video Production

    Short-form video built around hooks — from scripting and shooting to editing — featuring the people your audience actually trusts: founders, teams and real faces.

    Reels are where attention lives now, and the algorithm rewards watch time, not effort. Videos led by the founder or the team outperform faceless stock content because trust is the product. We design every second to earn the next one.

    Expected outcome: A steady stream of watch-worthy reels your audience actually finishes.

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    What's included

    • Monthly shoot day (on-site or remote)
    • Reel scripting & hook design
    • Editing (captions, motion, sound)
    • Trend-adapted content
    • Platform-optimised publishing (Instagram, YouTube Shorts, Facebook)
  4. 04

    Paid Ads (Meta & Google) for Lead Generation

    Targeted campaigns on Meta and Google that put your offer in front of people ready to act — and bring their enquiries straight to you.

    Organic reach builds the brand, but paid reach builds the pipeline. Without ads, growth waits on the algorithm; with them, you control who sees you and when. Done properly, ads pay for themselves in qualified leads.

    Expected outcome: Cost-efficient, qualified leads flowing in consistently — exact numbers shared on your audit call.

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    What's included

    • Audience research & targeting
    • Creative strategy for ads
    • Lead-form & WhatsApp click campaigns
    • Retargeting
    • A/B testing
    • Weekly reporting
  5. 05

    Community Management & Engagement

    Daily handling of your comments and DMs, so every person who reaches out gets a fast, human reply — and followers become a community.

    A comment left unanswered for two days is a customer choosing your competitor. Response time is part of your brand now, and engagement is what tells the platform your content is worth showing. We protect both, every day.

    Learn more about this service →

    What's included

    • Daily comment & DM management
    • Response-time monitoring
    • Crisis / complaint handling
    • Engagement-driving prompts
    • Monthly engagement report
  6. 06

    Reporting & Live Dashboard

    A live view of your numbers — reach, saves, enquiries — updated in real time instead of a PDF that arrives weeks late.

    You should never have to ask 'is this working?' and wait for an answer. Real-time visibility means faster decisions, honest accountability, and no surprises at the end of the month. If something dips, we act the same week, not the next quarter.

    What's included

    • Live tracking dashboard
    • Weekly check-ins
    • Monthly performance report
    • Goal-vs-actual tracking
    • AI-backed insight summaries
  7. 07

    Lead Conversion System

    For brands that need more than content and reach, we also build lead conversion systems — instant response automation paired with real follow-up, so a lead doesn't go cold before someone even sees it.

    This isn't part of every plan — it's built around your specific funnel. Ask us about it on your strategy call.

Choosing Your Services

Most brands do not have a content problem. They have a system problem. A reel here, a festival post there, an ad someone boosted on a Friday. None of it connects, so none of it adds up.

Our social media marketing services work as one chain. Strategy decides what to make. Production makes it. Distribution gets it in front of the right people. Conversion catches the people who respond. Pull one link out and the rest wobble.

You do not need all seven services on day one. Below, we have organised them by the problem you are probably feeling, so you can find where to start.

Your posts have no direction

Start with: social media strategy and audit.

If you cannot say in one sentence why you posted what you posted last week, you need a strategy before you need more content. We study your brand, your competitors and your real audience before anything goes live. Then we map content pillars, choose the platforms worth your time and set a posting rhythm you can actually sustain.

You will get a written roadmap in the first two weeks, a brand voice guide, a content calendar and a monthly review. We say no to platforms that do not suit you, which is usually the most useful advice we give. The full process is on the strategy and audit page.

Your feed looks tired

Start with: content creation and design.

People decide what they think of a business within seconds of landing on its profile. Mismatched colours, stock photos and captions that read like press releases quietly say that nobody is paying attention.

We design feed posts and carousels that look like your brand and nobody else's. Each one has one strong idea, not a template grid. You get captions, hashtag and keyword research and a month of content planned ahead. If you also need a logo refresh or print collateral, the Picmatic team handles graphic design as a separate service.

Nobody finishes your videos

Start with: reel and video production.

Reels are where attention sits now, and the algorithm rewards watch time, not effort. A clever edit nobody watches to the end is worth less than a plain video someone finishes and saves.

We build every reel around a hook, then a reason to keep watching, then one clear action. Founders and teams usually appear on camera, because faces people trust beat faceless stock footage. We handle scripting, a monthly shoot day, editing with captions and sound, and publishing on Instagram, YouTube Shorts and Facebook. See how it works on the reel production page. For animated explainers, Picmatic animation is the right door.

You need enquiries, not applause

Start with: paid ads on Meta and Google.

Organic reach builds your name. Paid reach builds your pipeline. Without ads, growth waits on the algorithm. With them, you decide who sees you and when.

We run lead-form and WhatsApp-click campaigns on Meta, retarget people who watched or visited, test creatives against each other and report weekly. Google campaigns catch people who are already searching. Most of the work is in the creative and the targeting, not the button-pressing. Read more on the Meta ads for lead generation page, or see the wider Facebook and Google ads service from Picmatic.

Comments pile up and DMs go unanswered

Start with: community management and engagement.

A comment left alone for two days is often a customer choosing a competitor. Response time is part of your brand now, and engagement tells the platform your content is worth showing.

We handle comments and DMs daily, keep an eye on how fast replies go out, deal with complaints before they spread and prompt conversation in your posts. You get a monthly engagement report that shows what people are actually asking, which is surprisingly good product research.

You never know what is working

Start with: reporting and a live dashboard.

A PDF that arrives three weeks late is a history lesson, not a decision tool. We give you a live view of reach, saves, sends, profile visits and enquiries, with weekly check-ins and a monthly performance report on top.

We compare results against the goal we set together, so you see where you are against the plan, not just a pile of numbers. If something dips, we act that same week. A short written summary explains what changed and why, in plain language.

Leads go cold before anyone notices

Start with: a lead conversion system.

This one is not in every plan, and we are upfront about that. It is built around your funnel. For brands that get a steady stream of enquiries, we set up instant-response automation paired with real human follow-up, so a lead does not sit unanswered. Ask us about it on your strategy call and we will tell you honestly whether you need it yet.

How the seven fit together

Think of it as a loop. Strategy sets the direction. Content and reels create the material. Paid ads carry the best of it further. Community management turns replies into relationships. The dashboard shows what happened. The conversion system makes sure enquiries become conversations. Then the numbers feed back into next month's strategy.

Brands that try to buy one piece in isolation, say only ads or only design, usually come back six months later wondering why it did not work. We would rather tell you that now.

What we will not do

We will not promise follower counts, virality or overnight results. We will not lock you into a twelve-month contract with no way out. We will not hand your account to a junior the week after you sign. And we will not send you a content calendar without asking you a single question about your product.

If you want to understand how to judge any agency, our guide on how to choose a social media marketing agency in India lists the red flags we would watch for ourselves.

Choosing where to begin

If your budget is tight, do not buy all seven at once. Most brands get the most from three things first: a strategy so the work points somewhere, reels because that is where attention sits, and reporting so you can see what is happening. Add paid ads once you have a post or two that clearly works. Add community management as soon as comments and messages arrive faster than you can reply. The lead conversion system tends to come last, when enquiries are steady enough that slow replies are costing real money.

A brand with a small following and no clear message should not start with ads. A brand with a strong offer and a decent following that still is not converting should not start with more content. Matching the first service to the real problem is half the job, and we would rather work that out with you on the first call.

Paying for services

Plans are built around your brand, not picked from a fixed menu. The price moves with the number of platforms, the amount of content, how much of it is video and whether ads are included. Ad spend goes directly to the platform and is separate from our fee. Our pricing page explains how that works in plain terms, and the audit call ends with a figure in writing.

How we work with you day to day

You get one point of contact, a shared channel for quick questions and a short weekly note. Approvals take minutes, not meetings. When we need something from you, such as a fact checked, a photo or a decision on an offer, we ask once, clearly, and tell you when we need it by. Everything else just happens in the background, which is how it should feel.

Not sure where to begin?

Book a free 30-minute audit call. We will look at your brand, your competitors and your numbers, then tell you exactly where to start. You can also see how we work on real accounts in our case studies, or ask a quick question on WhatsApp.

Not sure which services you need? Book a free 30-minute audit call.

We'll look at your brand, your competitors and your numbers — then tell you exactly where to start.

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