Healthcare & Clinics
Healthcare Clinic Chain
High trust required, low patience for salesy content, strict claim sensitivity.
3.2x*increase in appointment enquiries from social
Challenge
- High trust required, low patience for salesy content, strict claim sensitivity.
Strategy
- Lead with the doctor, not the clinic. Faces build trust faster than facilities.
- Answer the questions patients actually type into search, one question per reel.
- Every claim reviewed by the clinical team before it ships.
Execution
- Weekly 90-minute recording block with two doctors, producing 12 short answers.
- Location-specific captions and hashtags for each branch.
- WhatsApp-first call to action instead of a website form.
Result
- 3.2x* more appointment enquiries attributed to social over one quarter.
- A content library that keeps working — evergreen answers still earning reach months later.
Proof slot
Drop the client-approved reel or post embed here once supplied. * Replace with verified clinic CRM data before publishing externally.
Reel / post embed