Real work. Real numbers. The thinking behind both.

Anyone can show a screenshot of a big number. What most agencies skip is the reason behind it. This page does both. For every account below you will see what we measured and what we believed when we started.

If you are weighing up an agency, treat this as the page we would want to read ourselves. It is also a good place to see whether our approach suits your category.

How to read these numbers

Three figures repeat in every case, so it helps to know what they mean.

Reach is the number of different people who saw the content. It is not the same as views, because one person can view a reel three times.

Engagement rate shows how many of those people did something: liked, commented, saved, shared or sent the post to a friend. A page with a small audience and a high rate is healthier than a large one that nobody reacts to.

Leads captured counts people who raised their hand through a form, a message or a call. This is the figure that pays the bills, so it is the one we care about most.

If you want to see how these are tracked day to day, ask about the live dashboard on your audit call.

The reel that reached strangers

We start with the reel at the top of our homepage, because it shows the idea behind our work in one go.

It was made for a healthcare brand that needed to reach people outside its existing audience. The problem was simple. Its content was being seen by the same few followers. The strategy was a sharp hook and a piece of advice useful enough to save.

It reached 106,563 organic views, with 4,779 saves and 8,107 interactions. 99.2% of the people who watched did not follow the account. No paid boost was used. A save is a quiet signal that someone wants to come back to this later, and the algorithm pays attention to that.

You can read our step-by-step breakdown of a 105K reel.

Six reels, six different jobs

Every reel below follows the same simple path: a hook, a reason to keep watching, one action. What changes is the job each one has to do.

Radhakrishna Netralay, eye hospital. A real ophthalmologist answers a genuine search about corneal tattooing, in their own clinic. No script, no actor. It meets people who are already looking for the answer and builds trust before they ever book.

Picmatic team, behind the scenes. A relatable office moment instead of a sales pitch. People follow people, and this one earns follows and shares rather than clicks.

Glasgio, glass and interiors. A silent, ASMR-style walkthrough of premium glass work. It works with the sound off, which is how most people scroll, and it travels well because there is no language barrier.

Cinematic Film. A trailer-paced teaser where mood comes first. Built for lifestyle, hospitality and real estate brands that need to look like a film, not an advert.

Aesthetic Doctor Centre. A yes or no self-test: are you a candidate? Viewers sort themselves in the first two seconds, so the people who stay are the ones ready to book.

FitNest Physiotherapy. A physiotherapist teaches what would be taught in a session. Giving away real advice builds the trust that makes someone choose that clinic when their back starts hurting.

Our reel production service explains how we plan and shoot these.

Eight accounts we run

These are accounts from our own portfolio. The figures come from the accounts themselves, not from projections.

D&H Secheron Electrodes Pvt Ltd (manufacturing, B2B). 3,25,000+ reach, 5.6% engagement rate, 140+ leads captured. The feed uses one visual identity for technical product shots and safety content, and the messaging talks to engineers and procurement teams, not a general audience. Industrial brands rarely need to be loud. They need to be clear.

Just Grilled and Dimsum Box (food and beverage). 4,10,000+ reach, 7.2% engagement, 310+ leads. Food is shot to look as good as it tastes, with no stock photos. Festival content sits in the calendar from the start, and interactive posts such as tic-tac-toe and combo pickers got people tapping instead of scrolling.

Fit or Fight and MyFitStand (health and fitness). 5,20,000+ reach, 8.1% engagement, 270+ leads. A grid system kept every post tied to the same fitness identity. Motivation was balanced with practical value, so the page felt useful, not just loud.

Radhakrishna Netralay (healthcare). 2,80,000+ reach, 6.4% engagement, 210+ leads. Myth versus fact posts and procedure explainers, in a calm clinical look, covering topics people were already searching for. We cover this sector in more depth on our healthcare social media marketing page.

Take5Music (music and entertainment). 4,10,000+ reach, 7.8% engagement, 180+ leads. Trend-led memes sit beside skill-building carousels, so the page feels like a community, not a course brochure. Seasonal content kept things lively between enrolment pushes.

Venkys.io (education and edtech). 3,60,000+ reach, 6.9% engagement, 190+ leads. Programming topics became scroll-friendly carousels and memes, with real code snippets and developer humour that earned credibility from a technical audience.

Aranya Home Stay (hospitality). 3,20,000+ reach, 7.1% engagement, 260+ leads. Every post sold the experience of staying, not the property listing. Seasonal content kept bookings in mind during peak travel windows, which matters when guests book without visiting first.

Slosshy (beauty). 3,90,000+ reach, 8.2% engagement, 270+ leads. A contemporary look that made every post feel shelf-worthy, product shots paired with lifestyle styling, and a steady rhythm that turned one-time buyers into a returning community. For more on this category, see our D2C playbook.

What the eight have in common

Looking across the set, a few patterns repeat, and none of them is a secret.

Each account has one clear visual identity, so a stranger can tell within a second whose post it is. Each one talks to a specific buyer, not everybody. Each one publishes steadily, including during quiet periods. And each one gives people something to do after watching, whether that is saving, sharing or sending a message.

What they do not have in common is the format. Trend memes worked for music and edtech. Calm explainers worked for an eye hospital. Appetising close-ups worked for food. We start from the category and the buyer, then choose the format, never the other way round.

A word on honesty

Not every account grows like this, and growth varies with budget, category and how fast a client approves content. Anyone who shows only winners is giving you half the picture. When we think a plan will take longer, or that a platform is wrong for you, we say so on the audit call.

If you want the work of a wider digital team behind your brand, Picmatic also publishes its own case studies across web, design and animation.

Questions people ask about these results

Will my account get the same numbers? We cannot promise that, and nobody honest can. Growth depends on your category, your offer, how quickly content gets approved and how much budget sits behind it. What we can promise is the method: a clear hook, steady publishing and weekly decisions made from real data.

Were these organic or paid? It varies by account, and on the audit call we will tell you which results leaned on organic content and which had paid support. The 106,563-view reel was fully organic.

Can I speak to a client? Ask us. Where a client agrees, we are happy to arrange a short conversation.

Can I see the dashboard? Yes. We walk you through the live dashboard on the call, so you can see how reach, saves, sends and enquiries are tracked.

Want numbers like these on your account?

Tell us what you sell. We will look at your current presence and show you where we would begin.