About BEST.
We are the team brands hire instead of seven hires.
BEST. is the social media marketing brand of Picmatic Media Pvt. Ltd. We plan, produce and publish content for growing brands across India and internationally — fully remotely, with one senior team handling the whole thing.
5+*
years running social for brands
40+*
brands supported to date
* Placeholder figures — to be replaced with verified numbers.
Our story
We kept meeting the same founder. Good product, real customers, a category they understood better than anyone — and an Instagram account that looked like an afterthought because there was no one whose actual job it was.
Their options were bad. Hire a social media manager, a video editor, a videographer, a performance marketer, a designer and a writer — six salaries and six months of recruiting before a single reel ships. Or hire a cheap agency that posts templates and sends a report nobody reads.
We built BEST. to be the third option: a senior team that already works together, plugged into your brand from week one, with the production discipline to publish every week and the honesty to tell you when something isn't working.
The name is the promise. Not the most posts — the best-performing ones.
What makes us different
One point of contact
You brief one person who knows your brand, your category and your last three months of numbers. No re-explaining the business to a new coordinator every quarter.
Senior people, not interns
The person writing your hooks has written hundreds of them. The person cutting your reels has cut thousands. We keep the team small so the work stays senior.
Reporting you can actually read
A live dashboard, not a 40-slide deck. Reach, saves, sends, profile visits, enquiries — and what we changed because of them.
Remote-first by design
We were built to work this way, so a brand in Kochi gets the same team as a brand in Mumbai or Dubai. Your city never decides the quality of your content.
How we work
The short version of our eight-step process, written for someone meeting us for the first time.
- 01
Understand
We read your last six months of content and your category before we suggest anything.
- 02
Plan
A strategy that names the formats, the posting rhythm and what success looks like in numbers.
- 03
Build
Profile, highlights, bio, landing page — the base most brands skip.
- 04
Create
Shoot, write, edit, ship. Consistently, not in bursts.
- 05
Grow
Amplify what earns attention, cut what doesn't, and turn attention into enquiries.
- 06
Report
Weekly notes, monthly review, live dashboard you can open any day.
The people behind it
Specialist roles, all covered in-house. Named bios go up once the team is happy to be on the website.
Strategy
Category research, positioning, content architecture and the monthly plan.
Content & production
Scripts, hooks, shoot direction, vertical editing and sound.
Performance
Paid amplification, audience testing and cost-per-outcome tracking.
Design & AI-assisted creative
Static posts, carousels, thumbnails and brand consistency.
Reporting
Dashboards, weekly notes and the decisions that follow from them.
Where we work
Everywhere in India, and internationally for brands that want an Indian production team. Shoots are directed remotely or handled locally depending on the brand, and everything else — strategy, scripting, editing, reporting — runs from our studio in Kalyan, Maharashtra.
Practically: no city restriction, no travel surcharges, and no "we only take Mumbai clients".
Let's talk about your brand
Tell us what you're selling and who you're selling it to. We'll tell you what we'd do in the first 30 days.