B2B & SaaS
B2B SaaS Company
LinkedIn presence was corporate wallpaper — no point of view, no pipeline.
18*qualified demo requests from organic social in one quarter
Challenge
- LinkedIn presence was corporate wallpaper — no point of view, no pipeline.
Strategy
- Move the voice from the company page to the founder and two senior operators.
- Publish opinions with evidence — teardown posts, not thought-leadership filler.
- Repurpose every long post into a vertical video for Instagram and YouTube Shorts.
Execution
- One 45-minute interview per week turned into four posts and three videos.
- A comment-first distribution routine in relevant industry threads.
- Demo requests tracked with a dedicated landing page per campaign theme.
Result
- 18* qualified demo requests sourced from organic social in a single quarter.
- Founder profile became the top traffic source to the pricing page.*
Proof slot
Drop the client-approved reel or post embed here once supplied. * Replace with verified CRM attribution before publishing externally.
Reel / post embed