Beauty & Salons
Beauty & Salon Group
Strong in-chair results, invisible online, heavy discount dependence.
2.4x*growth in bookings from Instagram
Challenge
- Strong in-chair results, invisible online, heavy discount dependence.
Strategy
- Transformation content with an honest before — no filters on the before frame.
- Stylists as the on-camera talent, each with a signature service.
- Replace blanket discounts with limited service showcases.
Execution
- A fixed filming corner with consistent lighting in every branch.
- Client consent workflow built into the booking process.
- Booking link pinned and rotated with the top-performing service each week.
Result
- 2.4x* growth in bookings attributed to Instagram.
- Lower reliance on discounting to fill weekday slots.*
Proof slot
Drop the client-approved reel or post embed here once supplied. * Replace with verified booking-system data before publishing externally.
Reel / post embed